For Christmas, I received a very nice present in the form of a Ipod Touch (or Itouch, which kind of sounds creepy and lecherous to me). I recently received some Itunes gift cards, and so in the last few days, I have been looking around at and examining Itunes.
Most everything that has to do with music on there is pretty straightforward: you get one song for one dollar, or you can buy an album usually for around ten. However, the situation gets a little bit stickier when you start looking at movie/television shows. You can buy a movie for either $10 or $15, which seems a little pricy, or you can rent it for $3.99.
Why would you rent it for that price? Are they trying to power sell by setting the prices so near to each other? I really don’t understand. I mean, renting would have to be about $0.99 per movie before their model would be attractive to the consumer, in my opinion. What do you think?